Sep 03 2010
CPA Marketing – Cost Per Action
CPA Marketing – Cost Per Action
In some countries the cpa abbreviation is a job position related to accountancy. Such a person is generally known as a certified public accountant.
In online marketing however the term CPA plays an important role but not as a job position. But first some terminology. Lets look at the forerunner to CPA just to see how we got to this stage.
We first had CPM which was basically where an advertiser paid a traffic source X number of dollars per thousand impressions. So a CPM of 4 dollars would purchase 4,000 impressions of a banner on the traffic sources site. At a 10 dollar CPM a thousand dollars could by 100,000 impressions. You can buy cpm on the google content network or on facebook.
Which brings us to CPA which you might easily remember as Cost Per Action Marketing, where action is defined by the source willing to pay for the marketing service. The Action might be lead generation or it might an actual sale. Insurance companies and those related to the credit and debit business may sometimes pay up to 50 dollars or more to an affiliate for every lead generated online by potential clients pushed by that affiliate.
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